The Sophort Story
Thomas started shooting with Polaroid cameras back in 2010 when Polaroid discontinued the production of their instant film and “The Impossible Project” started with the production of new film for the millions of still existing and mostly working instant cameras. Soon he discovered that starting out with instant-photography was not as easy as one might think. It was a cumbersome process: Where do I buy a camera, what film do I need and how does it work? A lot of first time users lost their interest after being frustrated about the results they were getting. He thought, that most of the problems they ran into could have been avoided if they would’ve had access to a number of crucial pieces information and some hands-on tips.
Therefore he started giving workshops for people who were interested in getting to know more about Polaroid. His co-founder Gilbert, they know each other from a start-up event, attended one of the first workshops. He discovered, that while learning about technical aspects and theoretical tips was crucial, the part that brought most joy to the attendees was the photo walk at the end of the workshop. After seeing Thomas’ vacation Polaroids the idea for Instant Tours (formerly PolaWalk) was born: A city to explore, a local photo guide and a Polaroid camera to create unique souvenirs that one can take home with.